Friday, January 16, 2015

Go In: A Review of Go Time by ZooBoi Bash

Go Time, ZooBoi Bash's second mixtape, following his debut release, Keep It Brief Vol 1. The growth of the artist is immediately apparent between the two mixtapes. Keep It Brief featured production from many well known preexisting songs like Lil Wayne's 6 Foot 7 Foot and Waka Flocka's Hard In The Paint. Go Time on the other hand features all original productions from what sounds like various producers, though there are no credits listed on Datpiff where the tape is posted as a free download. At the very least, Bash separates himself by rhyming over music that he can call his own. An important step of any artists' career. On several songs his ability to produce catchy hooks is on display, coupled with his aggressive style of attacking the instrumentals with high tempo cadences. Yet, while this is indeed the formula that Bash employed on Keep It Brief, he slows down his delivery on a few songs that show his ability to be diverse as an emcee. In listening to Go Time, Bash does indeed 'go in,' as it is said in hip hop. But it is the songs in which he slows down that really stand out on the mixtape for me.

The second half of the mixtape is a departure from the 'go in' style that Bash employed on Keep It Brief. Clouds is an impressive production that fits Bash's tone of voice perfectly. The chorus is quite catchy and one that the ladies, weed smokers, and street guys all could really get into. Bash's lyrics immediately draw you in, showing love to each group of people who can relate: "Shout out my niggas who get money on these streets shit/Shout out my niggas and all you lil freak chicks/Blow a dub, get cash/That's what really brings the beast bitch/Never trust a soul, be careful who you creep wit/I learned that on my own, my thirty eight is who I sleep with." Clouds will be a weed smoker's delight and women will love the attention Bash pays them here, even while bragging about his own prowess. It is by far one of the best songs on the tape.

Right behind Clouds is the Mu Mean assisted I Do It, which is another well done song where the 'trap' is at the forefront . It's all about why Bash does this, where he's from, and what he's all about. Mu Mean's delivery is nearly flawless on I Do It and his verse adds even more grit and rawness to the track that will resonate with the streets. Bash responds to Mu Mean's near flawless verse with a second verse that was much better than his first. The beat is bouncy and makes the catchy hook easily enjoyable. 

Everywhere We Go has a very catchy chorus, dressed up with vocal tranformastion. Like Clouds, the tempo is moderate and the song is enjoyable. I can hear what Bash says and get into the lyrics. This song sounds good, and would be great to bump while you're cruising down the highway. Death Before Dishonor is another street anthem, all about keeping it real. The production is tight, gritty, which goes along with the grave images the song portrays. Though, the chorus while memorable could have been tighter. Bash's delivery does however get the job done, as he rides the beat like a surfer on the perfect wave. So many of the songs are about the streets, Bash's rap ability, his relationships with multiple women, and getting money. It was refreshing to listen to Feel Me where he talks about his life, his feelings, and why he has decided to rap. This is the only chance on the record to meet Bash in reality. The man behind the music, the streets, and bed sheets.

On the first half of the mixtape I feel like Bash wants to show that he can rap and deliver punchlines and metaphors with the best of them. Bars featuring Dig Metropolis is the first attempt to display his lyrical talent. Followed up by a forgettable Steady Hearin. While the song is up tempo, with a lot of energy, I found myself lost in the lyrics not knowing what to think, though the chorus was catchy. I found Hot as Shit to be similar in vein. The production was quite good, the delivery and energy of the song were incredible while Bash was rapping, but the chorus is a let down. The energy totally dies, though the effects are top grade. Cocaine on the other hand is dope, and probably the most club and/or dance worthy song on the tape. The beat is definitely a banger, worthy of strobe lights, half naked girls, and strong liquor. At some points, Bash gets drowned out by all the excitement of the production which is problematic if you actually trying to listen to what he's saying. 

ZooBoi Bash gives us excitement, entertainment, dope beats, and passion. Rap is what he wants to do and he does it with aggression. You can feel that his energy as he spits lyrics in rapid fire succession. What is lost is who he really is. Without the song Feel Me, there is no message that makes me identify with Bash as a person or his background. I can't put my finger on what the story is. While the production is good, I think Bash would do well to be more selective and pick a larger variety of instrumentals, so that his voice doesn't get lost in the sound of the music. There seems to be only one speed, which is "go," and I'm not taken through a range of emotions. After I find out that Bash can rap better than most of the new guys on the radio, I'd like to get to know him better. 

Until next write...

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